By discovering your organisations marketable Employee Value Proposition, we design a talent attraction strategy to convert passive talent into applicants.
Our Discover, Design, Deliver method ensures the optimisation of your organisations EVP and recruitment platforms.
Apton Attraction Model
Discover your company’s ‘recruitment relevant’ talent attraction values.
Design attraction strategy and develop the content required to transition targeted talent from non-applicant to applicant.
Turn what’s most apt about your company on. We will publish, promote and manage the target talent communication engagement.
Apton Attraction Niche
Differentiate your company in the employment market by building a unique talent value proposition
- ‘Storyboard’ talent awareness journey
- Plan and produce video, image, text, copywrite and events
- Audience identification and talent testing
- Final content production & agreement
A detailed ‘Attraction Playbook’.
Deliver a consistent and unique talent value
- Publish & promote the talent attraction
campaign via digital and traditional methods
- Manage talent engagement
- Analyse campaign performance – measure
Access to entire talent pool, both active and
new inactive talent.