Talent Attraction

By discovering your organisations marketable Employee Value Proposition, we design a talent attraction strategy to convert passive talent into applicants. 

Our Discover, Design, Deliver method ensures the optimisation of your organisations EVP and recruitment platforms.

Apton Attraction Model

Focus

Discover your company’s ‘recruitment relevant’ talent attraction values.

Focus

Design attraction strategy and develop the content required to transition targeted talent from non-applicant to applicant.

Focus

Turn what’s most apt about your company on. We will publish, promote and manage the target talent communication engagement.

Apton Attraction Niche

Why

Differentiate your company in the employment market by building a unique talent value proposition

Actions

  • ‘Storyboard’ talent awareness journey
  • Plan and produce video, image, text, copywrite and events
  • Audience identification and talent testing
  • Final content production & agreement

Outcome

A detailed ‘Attraction Playbook’.

Why

Deliver a consistent and unique talent value
proposition campaign.

Actions

  • Publish & promote the talent attraction
    campaign via digital and traditional methods
  • Manage talent engagement
  • Analyse campaign performance – measure
    success rate.

Outcome

Access to entire talent pool, both active and
new inactive talent.

We like to do things a little bit differently at Apton.

We think relying on job ads is a bit boring, so sometimes we like to mix it up

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